From listening to music to reading books, the way we consume media has definitely altered since the advent of the web: keep on reading to learn more about this phenomenon in the assorted industries.
One of the main participants in the evolution of mass media has certainly been the tv industry: just a decade ago, it would have been normal to turn on a tv at a particular time and wait for one’s favourite show to come on, watching through regular advertisement breaks. Nowadays, for the younger generations, this medium of consuming media may seem fully outdated, as most young people approach their content at any time from any device with a steady web connectivity. While platforms that are completely based online are quite prominent, conventional media outlet have also expanded into the internet domain, with leading figures in the field such as Alex Mahon surely admiring the capacity of this brand new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is beneficial is possibly one among the milestones in media evolution at present.
Across the history of traditional media, listening to music is sometimes overlooked; even so, it has been a steady pastime for generations, and there have always been folks appreciating the various music genres across eras. However, the music itself has not been the only thing to evolve over time: the way it is consumed has changed considerably, too. While for the majority of the past century people would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, nowadays it is more common for listeners to go for playlists on internet based platforms, a considerable transformation in the timeline of media technology: this suggests that people are trusting said platforms to recommend music they may like based on their previous listens, and may discover new artists without having to purchase their entire album. People who are involved in the music field, like Vincent Bolloré, are likely to be familiar with the potential of this brand new way of listening to music and how it will change the whole marketing associated with it.
On the subject of the evolution of media through ages, the one player that has been around for the longest time is probably the written word: from the first cases of printing to digital news presently, it is a great example of evolution of media. The latest advancement in this sector regards the publishing domain, as digital formats for books are growing in popularity as a result of their convenience and ease of storage and transport: for someone going on holiday, or on their commute, it will be much easier to carry one device that contains multiple books, instead of three or four volumes. Professionals in the related field, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a major portion of individuals who prefer the feel of paper.